This is Seventeen’s first time blogging during Fashion Week - how’s that going? I kind of wait to see what’s translated to the brands that a girl can buy in the mall, because very often what we see on the runway is too expensive for our girls. In the weeks after the shows we start to see junior companies and what they’re doing. So after the week goes by I look at patterns and trends, whether everyone’s showing purple or everyone’s showing minidresses. Our readers aren’t necessarily ruled by what’s happening on the runway. How do you adapt what you see on the runway for your readers? Sunday I had DKNY and Tracy Reese and Diane von Furstenberg. For the weekend, I had Lacoste Saturday morning, then some smaller designers like Karen Walker and Sass & Bide. It’s a great denim line, and the styling was really kind of cool and rock ’n’ roll. The Miss Sixty show, which is kind of perfect for Seventeen. My job is to see all these types of shows and decide what’s right for our readers, figure out what makes sense in their lives. If I go to a show in the morning, by the late afternoon they get to read about it.īut it’s actually my favorite time of year, because that’s when all the ideas start coming for the new season. The advantage is our readers get almost to go to the show with me. At the same time, we’re blogging for the first time on, so I have to file my stories every day, and I’ll be doing it from my BlackBerry, very guerrilla-style. I actually started shows last Thursday night and worked all weekend, and I can go literally from 9 a.m to 10 p.m., every day. Most of the shows happen in Bryant Park, but there are off-site shows that you have literally 10 minutes to get to, and all that running around makes the models late and everyone late. Gina Kelly: It’s a really great time in the city, but the schedule’s pretty grueling. Read her reports on this year’s collections at Runway Insider.īU Today: Does New York go crazy during Fashion Week? Kelly spoke with BU Today about her blog and the fun and frenzy of Fashion Week. “I have an addiction to shoes - everything from beat-up Frye boots to supersexy Manolo Blahniks - and I plan to bust out all of my best pairs this week!” “I love getting dressed up for the shows,” she wrote in her first blog entry. Close to 50 designers descend on Manhattan for nine days of celebrity-studded fashion shows and parties, and Kelly will be bringing readers along for the ride with her descriptions of the shows and the collections, and the famous people who wear them. Now back at Seventeen as the fashion director, Kelly is entering new territory this week with the “Runway Insider” blog she and her colleagues are writing for Seventeen’s Web site during the industry’s annual Fashion Week. She was eventually promoted to fashion assistant, and since then has helped women around the country decide what to wear - and more often, what not to wear - as a fashion editor at Elle, Mademoiselle, and Lucky magazines. She had no job, no money, and no apartment, but after a few months of interviews, she landed a secretarial position at Seventeen magazine. When Gina Kelly (COM’91) graduated from BU, she headed straight to New York to make her mark on the magazine world. Twitter Facebook Gina Kelly (COM’91), the fashion director at “Seventeen” magazine, is blogging throughout Fashion Week for the magazine’s Web site.
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